Our Coaches

Jeff Gerhardt
TMP CEO AND COACH
Principal Consultant & President Centix Life Technologies Inc, Jeff has been a strategic business mentor for more than 20 years.
Throughout his 20+ years of experience, Jeff has been responsible for positioning teams to support launch, turnarounds, and growth. Jeff is a strategic business mentor who works with leaders to develop plans that match their purpose, passions, and potential. Jeff has coached The Master’s Program since 2017 and became the CEO of Priority Living in 2022.

Bob Shank
FOUNDER OF PRIORITY LIVING
Bob is the creator of The Master’s Program, Priority Living’s signature product, providing strategic life mentoring to Christian leaders, and is the co-founder of The Barnabas Group. He has been a mentor to thousands of Kingdom leaders over the last 30 years.
His 40-year career includes 14 years as a successful entrepreneur in the construction industry, four years as Senior Pastor, and 25 years as a CEO in the non-profit sector.
Today, he serves on the governing boards of churches in California, New Mexico and Florida, as well as seven parachurch ministries and two foundations. Married since 1971, he and Cheri live in Southern California, near their two adult daughters.

Rob Dayton
NATIONAL DIRECTOR OF COACHES & TMP COACH, SANTA BARBARA
For more than 30 years, Rob Dayton has helped public and private organizations and individuals be more effective and achieve goals by getting focused on objectives and being honest about challenges.
Trained in urban planning at USC, Rob began his career as a transportation and environmental consultant in Los Angeles. Then, he moved to the City of Santa Barbara where he served as a senior City Public Works official as well as an informal role as "Culture Coach." His completion of the foundations of The Master’s Program in 2007 transformed Rob’s thinking about his role in government and how to leverage his influence.
In 2011, Rob and his wife Nancy co-founded the Santa Barbara House of Prayer – a prayer and unification strategy for the Church of Santa Barbara. At that same time, they also opened a restaurant and bar on Santa Barbara’s main street to share a space with the prayer house. Continuing in these roles, in 2015 Rob added coaching TMP in Santa Barbara and now the San Luis Obispo area to create the kingdom thinking and culture needed for city transformation. In 2020, Rob was asked to lead TMP in the role of the National Director of Coaches for the men. Rob and Nancy live in Santa Barbara, California, and have a son and daughter.
In 2021, Rob started an Organizational Health business (StrategicCulture.com) where he uses his 30+ years of government organizational experience to help other cities and private organizations to align and motivate their people to create work cultures that multiply success.

Omar Calderon
TMP Coach
Omar Calderon is both a coach of El Plan Maestro and The Master’s Program. A native of Mexico City, Omar Calderon has lived in the USA for 25 years. He obtained his International Business Management education in Mexico, USA, Finland, and Spain. He worked 16 years in the international oil industry with PEMEX, Global Industries, Amec Foster Wheeler, and TechnipFMC in Houston.
He has also worked in Saudi Arabia, Dubai, Brazil, Mexico, Colombia, and Nigeria. Omar has a heart for people, cultures, and the nations. As a “missionary in the business world,” he always sought to bring the gospel and intimacy with Christ into the lives of his coworkers and everybody he did business with around the world. His passion is to see Christian business men and women set free and empowered to live out God’s call.
He and his wife Joanna have four boys. They are members of Houston’s First Baptist Church, where they taught a married adults’ class. Following God’s call, Omar Calderon left the oil industry in February 2018 to become a full-time minister to men in corporate America and Mexico where God has used him to help men receive the freedom and abundant life Jesus has for each one of them (John 10:10). Currently Omar and his family live in Guadalajara, Mexico where they are ministering to the professional and business community. Omar is also an ordained minister.

Steve Stenstrom
COACH OF THE MASTER'S PROGRAM
Steve Stenstrom is the President of Pro Athletes Outreach, a ministry that disciples and equips professional athletes to follow Jesus wholeheartedly and to live according to His plans and purposes. Prior to his call to ministry in 2001, Steve played six seasons in the NFL.
He graduated with a degree in Public Policy from Stanford University and continued post-graduate studies at Trinity Evangelical Divinity School. Steve encountered The Masters Program in 2001 just after retiring from pro football, and has embraced the TMP framework for life for over 20 years now. He recently released his first book called The 3:30 Life: Living By DESIGN Rather Than Default, which looks at the 7 words of John the Baptist in John 3:30 “He must increase, but I must decrease” and considers the amazing design and script God has for each of our lives.
Steve and his wife, Lori, have been married for more than 29 years and have raised four adult children who are each passionately following Jesus. The Stenstrom’s joyfully reside in Denver, Colorado.