Please note: The Priority Gathering is not a fundraising event. There will be no financial solicitation during the program. This is a coaching & community experience — nothing more.
★ ALL-INCLUSIVE: LUXURY HOTEL + ALL MEALS + FULL 3-DAY CONFERENCE | $897 TOTAL — EVERYTHING INCLUDED | APRIL 22-24 | HOTEL ZAZA, DALLAS REGISTER NOW→
Finally, Achieve Perfect Alignment Between Your Calling and Your Business
Priority Living invites you to join us for the Priority Gathering — three full days of Kingdom inspiration, coaching, and community at Hotel ZaZa in Dallas.
Wednesday, April 22 - Friday, April 24 | Hotel ZaZa | Dallas, TX
Finally, Achieve Perfect Alignment Between Your Calling and Your Business
The Priority Gathering is a 3-day immersive coaching event for Christian entrepreneurs who are ready to stop feeling stuck and start building a business that matters for eternity.
Wednesday, April 22 - Friday, April 24 | Hotel ZaZa | Dallas, TX
Feeling Stuck or Unclear About Your Calling?
You know you’re called for more, but you’re unsure how to turn that calling into consistent Kingdom impact. Without clarity, community, and a proven plan, it’s easy to stay stuck.
Wednesday, April 22 - Friday, April 24 | Hotel ZaZa | Dallas, TX
Engage. Grow. Advance.
Elevate Your Kingdom Impact
Priority Living invites you to join us for
The Priority Gathering
Wednesday, April 22nd -
Friday, April 24th
Hotel ZaZa | Dallas, TX
Engage. Grow. Advance.
Elevate Your Kingdom Impact
Priority Living invites you to join us for
The Priority Gathering
Wednesday, April 22nd -
Friday, April 24th
Hotel ZaZa | Dallas, TX
Three full days of kingdom inspiration
Join us for a special event celebrating the impact of our signature coaching program, The Master’s Program, at the stunning Hotel ZaZa in Dallas! This gathering will be a time to engage with fellow participants, share insights from your journey, and hear how coaching has empowered others to live a life of Kingdom significance. Whether you’re deepening your purpose, refining your vision, or building meaningful connections, this event is designed to inspire and equip you for greater impact. You won’t just be a passive attendee—you’ll actively engage in powerful coaching conversations and walk away with valuable assets to implement in your own journey.
We look forward to an unforgettable time of growth, fellowship, and encouragement with you!
What Life Looks Like After You Get Aligned
- Clarity on your calling and business direction
- A clear, Kingdom-aligned plan you can confidently execute
- Community with like-minded Kingdom leaders who understand the journey
- Practical coaching tools you can implement immediately
The Venue
2332 Leonard Street | Dallas, Texas | 75201
Enjoy the event and your stay nestled in the fashionable Uptown neighborhood at the luxury Hotel ZaZa, Dallas. We encourage you to register as soon as possible to ensure availability. Your stay is included with registration for The Priority Gathering event.
If you have a special request or would like to extend your stay on either side of the meeting dates, please reach out to events@priorityliving.org.
How It Works
Simple 3-Step Plan
Attend the event
in dallas
Meet with the like-minded Kingdom leaders who understand the journey
leave with A clear aligned plan
Walk away with a clear aligned plan & practical coaching tools you can implement immediately.
Attend the event
in dallas
Meet with the like-minded Kingdom leaders who understand the journey
Leave with A Clear aligned plan
Walk away with a clear aligned plan & practical coaching tools you can implement immediately.
Important to know
The Priority Gathering Is Not a Fundraising Event
We want to be completely transparent: there will be no financial solicitation during The Priority Gathering. No asks. No campaigns. No pressure. This event exists entirely to help you grow, connect with fellow Kingdom leaders, and leave with a clear, aligned plan for your life and business. Your $897 registration covers everything — that is the only financial transaction involved.
All—Inclusive Registration
Everything You Get for $897
Most conferences charge $1,500-$3,000 for the event alone — and then you’re on your own for hotel and meals. The Priority Gathering is different. Your single registration of $897 covers everything, so you can focus entirely on what matters.
- Welcome Dinner (Wednesday)
- Breakfast — Thursday
- Lunch — Thursday
- Closing Banquet (Friday)
That’s not a typo. $897 covers everything. Hotel ZaZa. Every meal . Three full days of world-class coaching. One price. No surprises.
What Life Looks Like After You Get Aligned
Clarity on your calling and business direction
A Clear, Kingdom-aligned plan you can confidently execute
Community with like-minded Kingdom leaders who understand the journey
Practical coaching tools you can implement immediately
Hotel ZaZa
Enjoy the event and your stay nestled in the fashionable Uptown neighborhood at the luxury Hotel ZaZa, Dallas — your 2-night stay is fully covered by your $897 registration. No hotel bill at checkout.
Your lodging for all 2 nights is covered. All meals during the event are covered. You arrive, you focus, you transform — and you go home with a clear plan. Everything else is taken care of.
SIMPLE 3-STEP PLAN
How It Works
1
Register
Secure your all-inclusive spot for $897. Your hotel, all meals, and full conference access are immediately covered.
2
Attend
Arrive at Hotel ZaZa in Dallas. Everything is taken care of — just show up ready to engage.
3
Get Aligned
Leave with a clear, Kingdom-aligned business plan and a community of leaders who understand the journey.
Your Coaches
Jeff Gerhardt
CEO & Coach of The Master’s Program Priority Living
Jeff Gerhardt is an Organizational Health Consultant and a former IT Executive at Edwards Lifesciences (NYSE:EW). Throughout his 20+ years of experience, Jeff has been responsible for positioning teams to support launch, turnarounds, and growth. Jeff is a strategic business mentor who works with leaders to develop plans that match their purpose, passions, and potential.
Jeff has international experience as he served as an expat in Switzerland while in Edwards and has led major change programs in the US, Middle East and Asia. Jeff is the Founder of Centix Life Technologies which focuses on Organizational Health and Culture.
Bob Shank
Founder
Bob is the Founder of The Master’s Program, providing strategic life mentoring to Christian leaders, and is the co-founder of The Barnabas Group. He has been a mentor to thousands of Kingdom leaders over the last 20 years.
His 40-year career includes 14 years as a successful entrepreneur in the construction industry, four years as Senior Pastor, and 25 years as a CEO in the non-profit sector.
Today, he serves on the governing boards of churches in California, New Mexico and Florida, as well as seven parachurch ministries and two foundations. Married since 1971, he and Cheri live in Southern California, near their two adult daughters.
Jason Jaggard
Leadership Futurist, Best Selling Author, Host of Beyond High Performance Podcast & Founder of Novus Global
Jason Jaggard is a leadership futurist, USA Today bestselling author, and the founder of Novus Global — an executive coaching firm serving Fortune 100 companies, professional athletes, and Christian leaders across business, ministry, and culture.
With a deep passion for helping people discover purpose and live courageously, Jason’s work bridges faith and high performance. His keynotes and workshops combine biblical insight, behavioral science, and personal stories to help audiences move from stuck to spirit-led living.
Rob Dayton
National Director of Coaches & TMP Coach, Santa Barbara
For more than 30 years, Rob Dayton has helped public and private organizations and individuals be more effective and achieve goals by getting focused on objectives and being honest about challenges.
Trained in urban planning at USC, Rob began his career as a transportation and environmental consultant in Los Angeles. Then, he moved to the City of Santa Barbara where he served as a senior City Public Works official as well as an informal role as “Culture Coach.” His completion of the foundations of The Master’s Program in 2007 transformed Rob’s thinking about his role in government and how to leverage his influence.
Tom Doyle
President of Uncharted Ministries | Speaker & Author
Tom Doyle is a Christian leader and speaker with more than 20 years of experience serving in the Middle East. A former pastor and licensed Israeli tour guide, he has worked extensively across Iran, Saudi Arabia, Egypt, Syria, Jordan, Lebanon, and Israel.
As President of Uncharted Ministries, Tom focuses on reaching unreached people groups and standing with persecuted believers. He shares real-life stories of faith through his books, media appearances, conferences, and churches, alongside his wife, JoAnn.
Nadya Dickson
Director of the Master’s Program for Women
Nadya Dickson is a transformational leadership coach and purpose strategist who equips high-capacity leaders to align life, leadership, and legacy with their authentic design. With over 25 years of experience in executive coaching, business ownership, and pastoral leadership, she helps founders and executives lead with clarity, conviction, and meaningful results. A certified Global CliftonStrengths Coach and ICF member, Nadya empowers leaders to harness their strengths, drive culture, and increase engagement. She is known for her strategic foresight, catalytic thinking, and ability to unlock clarity in complexity. Nadya also serves as the National Director of The Master’s Program for Women, where she empowers women to thrive in leadership aligned with purpose, fueled by passion, and aimed at reaching their full potential.
Don’t miss the opportunity to connect with fellow Kingdom Leaders!
The Agenda
Three Full Days of Kingdom Inspiration
Click below to view the detailed agenda for the event.
What Happens If You Don’t Get Aligned?
Without alignment, it’s easy to remain stuck in confusion, delaying your Kingdom impact and missing opportunities to build your business with clarity, confidence, and support.
Bring a guest
Know Someone Who Needs This?
One of the most powerful things you can do at The Priority Gathering is bring someone with you — a colleague, a friend, a fellow entrepreneur — someone in your network who you believe would benefit from The Master’s Program. The Gathering is the perfect opportunity for them to experience our community firsthand, without any pressure or commitment.
SUGGESTED LANGUAGE FOR YOUR INVITATION
“I’m attending The Priority Gathering in Dallas this April and I’d love for you to joinme. It’s a 3-days event for Christian leaders and enterpreneurs — all-includes at Hotel ZaZa. No fundraising, no asks. Just great coaching, great community, and a chance to get clarity on where you’re headed. I think you’d get a lot out of it.”
Each registered attendee is encouraged to invite one guest — someone who could benefit from the program and the community. This is how our network grows: one trusted introduction at a time.
Leaders Just Like You Found Clarity, Alignment, and Purpose
“When I started The Master’s Program, I considered myself to be a mature Christian… However, what I have learned has transformed the way I view the Kingdom of God, ministry, my family and myself.”
— Derrick B.
“Now, after three years in this program, I have much greater clarity regarding what I believe God is calling me to do. I learned where purpose, passion and potential intersect is where Calling lies.”
— Stephen D.
“I joined the Master’s Prgram as a 28-years old … But what I needed, I found in The Master’s Program: wisdom for the journey. Though in the short supply in modern America, I found wisdom in ample supply in TMP.”
— Luke W.
“The Master’s Program has exceeded all of my expectations and is now foundation for which my family and I will spend our time and focus… The tools and presentation of the Program are simply best in class.”
— Craig C.
FAQs
We would love for all Priority Living Members, current or Alumni, to attend. Current members and Alumni are also welcome to invite a guest. See the registration page for ticket pricing.
Your $897 registration is all-inclusive. Here is everything that is covered:
- Hotel ZaZa Lodging (2 nights): Your room at Hotel ZaZa Dallas is fully covered for the duration of the event (April 22-24). You will not receive a hotel bill at checkout.
- All Meals: Every meal throughout the event is provided, including the welcome dinner (Wednesday), daily breakfasts and lunches (Thursday & Friday), and the closing banquet (Friday evening). You will not need to budget for food during your stay.
- Full Conference Access: All general sessions, coaching workshops, breakout sessions, and networking experiences across the 3-day event.
- Coaching Materials: Workbooks, frameworks, and tools to take home and implement immediately.
- Access to World-Class Coaches: Direct interaction with Jeff Gerhardt, Bob Shank, Jason Jaggard, Rob Dayton, and the full Priority Living coaching team.
The only expenses not covered are travel to/from Dallas and any personal incidentals. Everything at the event itself — hotel, food, and conference — is included in your $897 registration.
Absolutely — spouses are warmly welcomed and encouraged to attend. The Priority Gathering is a life event, not just a professional one. Having your spouse present deepens the experience, strengthens the decisions you make together, and makes the transformation more lasting. Couple registration is available on the registration page and includes full access for both attendees — hotel, all meals, and the complete conference experience.
No. The Priority Gathering is not a fundraising event. There will be no financial solicitation during the program. Your $897 registration is the only the financial transaction involved. This event exist entirely to help you grow, connect, and leave with a clear, aligned plan.
Yes, and we encourage it. Each registered attendee is welcome to bring a guest — someone in your network who you believe would benefit from The Master’s Program. The Gathering is a great opportunity for them to experience our community firsthand. Guest ticket pricing is available on the registration page.
Get ready for a full three days of non-stop inspiration, stories, and amazing speakers. Be sure to frequently check back to the Agenda section for updates.
CANCELLATION & REFUND POLICY:
- Registrations are NON-REFUNDABLE starting March 22, 2026.
- Registrations may be TRANSFERRED to another qualified attendee but must be completed 45 Days before the start of the event.
For refunds or transfers, please email events@priorityliving.org.
Dallas Love Field (DAL) is 5 miles away and Dallas/Ft. Worth Airport (DFW) is 23 miles away from Hotel Zaza.
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Register For The Priority Gathering
Individual
$897
One attendee. Full access to all sessions, hotel, all meals,
✓ Hotel ✓ All Meals ✓ Full conference
Couple
$997
You and your spouse. Full access for both — hotel, all meals, and complete conference experience.
✓ Hotel ✓ All Meals ✓ Full conference
guest / referral
See Site
Bring a guest from your network. A great opportunity for them to experience our community firsthand
✓ Hotel ✓ All Meals ✓ Full conference
Questions about registration? Email events@priorityliving.org
Leaders Just Like You Found
Clarity, Alignment, and Purpose
Bob Shank
Founder
Bob is the Founder of The Master’s Program, providing strategic life mentoring to Christian leaders, and is the co-founder of The Barnabas Group. He has been a mentor to thousands of Kingdom leaders over the last 20 years.
His 40-year career includes 14 years as a successful entrepreneur in the construction industry, four years as Senior Pastor, and 25 years as a CEO in the non-profit sector.
Today, he serves on the governing boards of churches in California, New Mexico and Florida, as well as seven parachurch ministries and two foundations. Married since 1971, he and Cheri live in Southern California, near their two adult daughters.
Get Directions
Your Next Step Toward Kingdom Impact Starts Here
2 nights at Hotel ZaZa. Every meal. A full 3-day coaching conference. No fundraising. No surprises. All for $897. Everything included.
Check back later for TPG 2027 Information
THE PRIORITY GATHERING | APRIL 22-24, 2026 | HOTEL ZAZA - DALLAS, TX