What would happen if every marketplace leader who had been coached began coaching someone else?
In this solo episode of Leveraging Success, Jeff Gerhardt examines the gap between Jesus’ call to make disciples and how many Christians are actually living it out. Drawing from discipleship research, the Great Commission, and his own journey through The Master’s Program, Jeff reframes discipleship in practical marketplace language: being coached and coaching someone else.
Jeff explores why so many believers feel unqualified to lead others, how the church has gradually outsourced discipleship to professionals, and what Jesus’ relationship with His disciples teaches us about real coaching. Jesus selected people intentionally, stayed close to them, gave them genuine responsibility, allowed them to fail, corrected them, restored them, and eventually entrusted the mission to them.
Jeff also shares an honest limitation of The Master’s Program: personally coached programs can only grow as quickly as new coaches can be developed. He introduces TMPX Life Launch as a way for Master’s Program graduates to bring the same kingdom-focused formation into their churches, companies, neighborhoods, and communities.
This is part one of a two-part conversation. In the next episode, Rob Dayton joins Jeff to explain how TMPX Foundations Training prepares graduates to become licensed facilitators and confidently begin coaching others.
In This Episode:
[00:00] The Multiplication Potential of 3,000 Marketplace Leaders
[01:24] Why Haven’t More Graduates Started Coaching Others?
[02:12] Discipleship in Practical Marketplace Language
[03:20] The Discipleship and Coaching Gap in the American Church
[05:03] Why Leaders Should Never Be Coached by Someone Without a Coach
[05:46] The Two Main Reasons Christians Do Not Coach Others
[07:12] How Discipleship Was Outsourced to Church Professionals
[08:18] Why Marketplace Leaders Understand Leadership Development
[09:19] The Great Commission and the Meaning of Making Disciples
[10:54] Discipleship as Apprenticeship and Coaching
[11:46] How Jesus Selected, Trained, Corrected, and Released His Disciples
[14:21] Why Jesus Focused on Twelve Instead of Thousands
[15:23] Moving from Self-Focused to Church-Focused to Kingdom-Focused
[17:02] Jeff Gerhardt’s Life-Changing Introduction to The Master’s Program
[19:02] Why The Master’s Program Has Always Been a Coaching Program
[20:14] The Ceiling of a Personally Coached Program
[21:28] An Honest Conversation About the Cost of The Master’s Program
[23:08] Introducing TMPX Life Launch
[24:19] Facilitators Decide What Their Participants Pay
[25:04] TMPX Foundations Training: November 7–8
[26:02] Answering the Fear of Feeling Unqualified
[26:41] You Are Not the End of the Coaching Line
[27:08] Closing Prayer and Final Encouragement
Notable Quotes
“If I coach people who coach people, the math changes the shape entirely.” — Jeff Gerhardt
“When Jesus says, ‘Go and make disciples,’ He’s asking every one of us to take somebody through what we’ve been taken through.” — Jeff Gerhardt
“Coaching without correction is just encouragement, and encouragement alone doesn’t form anybody.” — Jeff Gerhardt
“You don’t form people with content. You form them with a coach, live examples, community, and content.” — Jeff Gerhardt
“You are not the end of that line. You’re the next coach.” — Jeff Gerhardt
“Faith is spelled R-I-S-K.” — Jeff Gerhardt
TMPX Foundations Training
On November 7 and 8, Priority Living will host the first TMPX Foundations Training at the Renaissance Newport Beach Hotel in Orange County, California.
Rob Dayton will lead the training, Jeff Gerhardt will host, and Bob Shank will participate as a special guest. Graduates who complete the training will be licensed to facilitate TMPX Life Launch in their own communities and will receive a path toward becoming certified coaches.
Learn more and apply:
Our Guest
Joe Daly is the founder of Daily Goods, a leather goods company born from a simple idea that grew into a full-time business. A former church staff member, Joe is passionate about integrating faith and work, practicing generosity as a spiritual discipline, and empowering others — especially stay-at-home moms — in the marketplace.
Resources & Links
Jeff Gerhardt | LinkedIn | X (Twitter) | Priority Living
Joe Daly | LinkedIn | Daly Goods | Harris Creek
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Hi Jeff,
I am one of the 3,000 graduates from TMP in San Luis Obispo, CA about 4 years ago.
I listen to you regularly and 100% believe in your communications.
I too, bought into Bob Shank call to change the world by changing our commitment to share with others.
Please share my message with Bob Shank, which I have not be able to contact through various emails to Bob. Please read my email to Bob and help me get to Bob that is also on National Christian Foundation as I seek a “co-steward” for our ministry that have 5,000 visitors per day from the 10/40 window.
Thank you,
Dear Bob,
I pray you and Cheri are doing wonderfully.
I spent three transformative years in The Master’s Program, and the principles of Kingdom stewardship and LifeMastery you taught me laid the groundwork for what I’m sharing with you today. We had lunch together at Zov’s Bistro on 4/17/23 to share the blessings of TMP teaching and what I believed a global Biblical mentoring project could become.
Over the past four years, at 81 years old, I have invested $2 million of my own capital to engineer, build, and deploy The Mentoring Project. Today—primarily driven by mobile reach from our translation/narration vendor—the platform serves 5,000+ daily visitors (over 2 million annually), with 90% coming directly from the 10/40 Window.
As I prepare to incrementally pass the leadership baton, I am looking for a single co-steward/family office to underwrite our $750,000 annual operations. This will allow us to transition our 100 Biblical life skill guides into a video learning academy across four key languages: English, Spanish, Mandarin Chinese, and Hindi. We need to add Arabic and French languages to further assist penetration globally.
Knowing your role on the NCF California Board, I would be deeply grateful for your input on how best to present this to NCF regional advisors. It would be a privilege to connect over a second lunch at Zov’s Bistro if your schedule permits.
I’ve attached our brief Executive Prospectus. Following our conversation, my plan is to share this prospectus with Dan Navarra, copying Bryan Feller, Verne Murray, David Johnson, and yourself.
Thank you for the profound impact The Master’s Program has had on my life and work.
I thoroughly enjoy your weekly Monday morning Priority Living message.
Blessings,
John Nugier
john@thementoringproject.com
Please let me send you 5 documents that explain our current position to allow you to see our results.