Rob Dayton specializes in applying wise planning today to guide the inspired futures of tomorrow. Trained in urban planning at USC, Rob was a transportation and environmental consultant in Los Angeles. Then, with a plan to stay only “a couple of years,” he moved to the City of Santa Barbara to gain required government experience. Now with 30 years of experience pursuing a career of “Paradise Management” serving Santa Barbara as a senior Public Works official and informal “Culture Coach,” he is now focused helping other cities and private businesses create the strategic cultures that multiply success. Rob’s graduation from the Master’s Program in 2007 transformed his thinking about his most effective role in government and how to leverage his influence for the Kingdom.